Wednesday 25 June 2014

Is Health Insurance Still Sexy in the Age of Obamacare? eHealth Survey Says: Yes... Sort Of

MOUNTAIN VIEW, CA, Jun 23, 2014 (Marketwired via COMTEX) -- Today eHealth, Inc. /quotes/zigman/100739/delayed/quotes/nls/ehth EHTH +0.24% (eHealthInsurance.com), the nation's first and largest private online health insurance exchange, released results from a survey exploring young adults' attitudes toward health insurance, the Affordable Care Act (ACA or Obamacare) and the impact that health coverage has on their lifestyle and choices.

The survey was conducted in April and May 2014 and responses were collected from 220 young adults age 18 to 25 who purchased coverage through eHealthInsurance.com during the ACA's first nationwide open enrollment period. eHealth compared the results of this recent survey of eHealth customers with results from eHealth online surveys of recent college graduates conducted by Kelton Research in 2011 and 2012.

eHealth's analysis revealed certain changes in attitude over the past few years.

                                          ----------------------------------------------------------------------------                    Question              2011-2012     2014 Response       Change                                           Response          ----------------------------------------------------------------------------          Would you be more attracted       Yes:            Yes:        -28% decrease           to someone if you knew they       93%             65%           had health insurance?        (2011 survey)          ----------------------------------------------------------------------------          Would you rather be           Live at home:   Live at home:   -30% decrease           uninsured and live on your        74%             44%           own, or move back home and   (2011 survey)           have health insurance?          ----------------------------------------------------------------------------          How would you feel about       Glad for the    Glad for the    +6% increase           taking government subsidies    help: 64%       help: 70%           to help you pay for health   (2012 survey)           insurance?          ----------------------------------------------------------------------------          Would you be less likely to       Yes:            Yes:          No change           participate in dangerous          47%             47%           sporting activities if you   (2011 survey)           were uninsured?          ----------------------------------------------------------------------------                                    

Additional highlights from eHealth's survey of young adult policy holders are provided below.

Young Adult Lifestyle Choices Resulting From Having Health Insurance

Odd, pork-related dishes do not become more attractive if a person has health insurance - When asked which of the "Weirdest Regional Foods in America" (according to Food & Wine magazine) would be more appealing if a person had health insurance, respondents overwhelmingly favored dishes that did not include pork.

Pickled pigs feet, chitlins, geotta and scrapple (all made from pork) polled poorly, below 7%, putting them on par with fried rattlesnake. The Hawaiian favorite, loco moco, was the clear leader earning 28% of the vote; deep fried cheese curds were a distant second, gaining 19% of the vote; Louisiana's own turducken took the third spot with 13% of young adults saying they'd be more likely to try a slice now that they're insured.

1. Loco moco, Hawaii: 28% 2. Deep-fried cheese curds, Upper Midwest: 19% 3. Turducken, Louisiana: 13% 4. Reindeer hot dogs, Alaska: 9% 5. Geoduck, Pacific Northwest: 8% 6. Fried diamondback rattlesnake, Texas: 6% 7. Chitlins, The South: 6% 8. Scrapple, Pennsylvania: 6% 9. Pickled pigs feet, The South: (3%) 10. Goetta, Cincinnati: 3%

Cheaters love deep dish pizza, more than BBQ meats and ice cream - When asked what foods they'd be most tempted to eat if no one was watching, millennials in the survey were overwhelmingly drawn to deep dish pizza (22%), followed closely by barbecued meats (21%) and ice cream (21%). Hamburgers (19%) and sushi (12%) rounded out the top 5, with hummus and baby carrots (6%) coming in a distant sixth, and flax seeds and dehydrated strawberries (0%) failing to garner a single vote.

eHealth Survey Demographics

                                --  Almost half (49%) of survey respondents report that they are currently              working full time, while 18% say that they are working part-time;              one-quarter (25%) indicate that they are currently in school; only 5%              report being unemployed.          --  Nearly two-thirds of respondents (65%) indicate that they are              currently in college or graduated from college within the past two              years.                          

eHealth Survey Methodology The results and analysis above are based on an eHealth customer survey conducted between April 24, 2014 and May 23, 2014. Participation was purely voluntary and a total of 220 responses were collected from health insurance policy holders between the ages of 18 and 25 who had purchased their health insurance plan through eHealth. Survey results expressed in percentages have been rounded to the nearest full percentage point and may add up to slightly more or less than 100.

About eHealth eHealth, Inc. /quotes/zigman/100739/delayed/quotes/nls/ehth EHTH +0.24% operates eHealthInsurance.com, the Nation's first and largest private health insurance exchange where individuals, families and small businesses can compare health insurance products from leading insurers side by side and purchase and enroll in coverage online. eHealthInsurance offers thousands of individual, family and small business health plans underwritten by more than 200 of the nation's leading health insurance companies. eHealthInsurance is licensed to sell health insurance in all 50 states and the District of Columbia. eHealth, Inc. also provides powerful online and pharmacy-based tools to help Medicare beneficiaries nav igate Medicare health insurance options, choose the right plan and enroll in select plans online through PlanPrescriber.com ( www.planprescriber.com ) and eHealthMedicare.com ( www.eHealthMedicare.com ).

For more health insurance news and information, visit the eHealth consumer blog: Get Smart - Get Covered or visit eHealth's Affordable Care Act Resource Center at www.eHealth.com/affordable-care-act .

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                                For media inquiries, please contact:                    Sande Drew          eHealth, Inc.          (916) 207-7674          sande.drew@ehealth.com                    Brian Mast          eHealth, Inc.          (650) 210-3149          brian.mast@ehealth.com                                    

SOURCE: eHealth, Inc.

(C) 2014 Marketwire L.P. All rights reserved.

/quotes/zigman/100739/delayed/quotes/nls/ehth

US : U.S.: Nasdaq

$ 37.48

+0.09 +0.24%

Volume: 493,743

June 20, 2014 4:00p

P/E Ratio

N/A

Dividend Yield

N/A

Market Cap

$713.02 million

Rev. per Employee

$192,297

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/quotes/zigman/100739/delayed/quotes/nls/ehth

US : U.S.: Nasdaq

$ 37.48

+0.09 +0.24%

Volume: 493,743

June 20, 2014 4:00p

P/E Ratio

N/A

Dividend Yield

N/A

Market Cap

$713.02 million

Rev. per Employee

$192,297

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